Neiman Marcus Paid Media

Neiman Marcus added strategic paid media campaigns into their advertising budget during the pandemic. I was the first and only designer placed on the paid media team to essentially work with marketing teams to build it from the ground up.

Since then, I have been working in direct contact with both the Neiman Marcus marketing team & Brand Partnerships team to establish what the buy-ins are for that season, what has co-op money from our brands behind it, and what assets are needed for the Neiman Marcus brand paid media.

Throughout the previous 16 seasons I have worked on out of home, digital out of home, high impact units, rich media units, multi brand and single brand units, standard display ads, social (meta) ads, and much much more!